Problem: The Cool brothers noticed there are large amounts of food trucks near us but most of them are not healthy or Vegan friendly. There is not a lot of delicious variety for those who follow a more clean or plant based diet.
Insight: Consuming animal products will continue to contribute to global warming, widespread pollution, deforestation, land degradation, water scarcity and species extinction. More animals mean more crops are needed to feed them.
Solution: Cole and Cal Cool introduce ‘Cool Beans’ vegan burger truck. They’re located in more populated areas in the city and giving a fun and hip approach to street food. Offering more affordable, accessible, and delicious healthy plant-based food options to all, while still being animal and eco-friendly.